Proton e.Mas 7

The 2025 Proton e.MAS 7 is Malaysia's first domestically produced all-electric D-segment SUV, marking a significant milestone in the nation's automotive industry. This groundbreaking electric vehicle combines advanced technology, exceptional safety, and refined comfort designed specifically for Malaysian drivers seeking to embrace sustainable mobility.

Standard Features

  • 12-in-1 integrated electric motor (160 kW / 215 HP, 320 Nm)
  • AEGIS Short Blade LFP Battery with CTB technology (1,000,000+ km lifespan)
  • Front-wheel drive with single-speed automatic transmission
  • 0-100 km/h in 6.9-7.1 seconds, top speed 175 km/h
  • 15.4-inch 2.5K floating touchscreen with Flyme Auto OS
  • Wireless Apple CarPlay and OTA updates
  • Level 2 ADAS (Intelligent Cruise Control, AEB, Lane Keep Assist, Traffic Sign Recognition)
  • 5-star ASEAN NCAP rating (92.57 score - highest in region 2024)
  • Premium ultraleather upholstery with ventilated front seats
  • 19-inch alloy wheels
  • 3.3kW V2L power output
  • AC charging up to 11 kW, DC fast charging up to 80 kW

Highlights

Malaysia's First Domestic Electric SUV
5-Star ASEAN NCAP (Highest 92.57 Score)
Up to 410km Range WLTP
15.4-inch 2.5K Touchscreen with OTA
12-in-1 Integrated Motor Technology
3.3kW V2L Power Output

Key Specifications

  • 12-in-1 electric motor (160 kW / 215 HP, 320 Nm)
  • 49.52 kWh AEGIS Short Blade LFP Battery
  • 345 km WLTP range
  • 0-100 km/h in 7.1 seconds
  • Top speed 175 km/h
  • 15.4-inch 2.5K touchscreen with Flyme Auto OS
  • Wireless Apple CarPlay, OTA updates
  • Faux leather upholstery with ultraleather dashboard
  • Ventilated front seats
  • Level 2 ADAS suite
  • 19-inch alloy wheels
  • 3.3kW V2L output
  • AC 11 kW / DC 80 kW charging

Upgrades from Prime

  • All Prime features plus:
  • 60.22 kWh AEGIS Short Blade LFP Battery
  • 410 km WLTP range
  • 0-100 km/h in 6.9 seconds
  • Premium ultraleather upholstery with enhanced stitching
  • 16-speaker Flyme Sound system
  • Windshield heads-up display
  • Enhanced ADAS features
  • Premium interior accents
  • Larger battery for extended range

Upgrades from Premium

  • 1.5L 4-cylinder Dedicated Hybrid Engine (DHE)
  • 11-in-1 Dedicated Hybrid Transmission (DHT)
  • 18.4 kWh CATL LFP battery
  • 105 km pure EV range (WLTP)
  • 1,000 km combined range
  • 0-100 km/h in 8.0 seconds
  • Fuel consumption 4.3 L/100 km (battery depleted)
  • 30 kW DC charging
  • 3 driving modes (Pure/Hybrid/Power)
  • 15.4-inch 2.5K touchscreen with Flyme OS
  • Wireless/wired Apple CarPlay & Android Auto
  • 10.2-inch LCD instrument panel
  • Vehicle-to-Load (V2L)
  • Leatherette seats
  • 18-inch alloy wheels
  • 6 airbags
  • Level 2 ADAS (ICC, ACC, AEB, FCW, LDW, LDP, TSR)
  • Rear parking sensors and reverse camera
  • 6 speakers

Upgrades from PHEV Prime

  • All PHEV Prime features plus:
  • Full-width front illuminated LED bar
  • 19-inch alloy wheels
  • Powered and ventilated seats
  • 16-speaker Flyme Sound system with headrest speakers
  • Auto dimming rear view mirror
  • Auto foldable door mirrors
  • 7 ADAS features
  • 7 airbags
  • 360-degree camera with 3D display
  • Powered tailgate
  • Windshield head-up display (HUD)
  • Wireless charging
  • Front parking sensors
  • Occupant detection alert
  • 256-colour ambient lighting

Upgrades from PHEV Premium

  • All PHEV Premium features plus:
  • 29.8 kWh CATL LFP battery (larger capacity)
  • 170 km pure EV range (WLTP)
  • 1,065 km combined range
  • 0-100 km/h in 8.2 seconds
  • 60 kW DC fast charging
  • Fuel consumption 4.4 L/100 km (battery depleted)
  • Panoramic sunroof with sunshade
  • Enhanced premium interior appointments
  • Extended electric-only driving capability

Expert Reviews

Location Map

Visit the Proton 4S Petaling Jaya Regal Motors team at our showroom. We would love to serve you personally. See you there!

Proton 4S Petaling Jaya - Regal Motors

Jalan 13/4, Seksyen 13,
46200 Petaling Jaya, Selangor

Driving directions: Google Maps, Waze

Frequently Asked Questions

It depends on your usage. Buy EV now if: you have daily commutes under 300 km, can charge at home/office, want the smoothest electric driving experience, and prefer lower running costs (electricity vs petrol). Wait for PHEV if: you regularly do long-distance trips beyond 400 km, don't have reliable charging access, want zero range anxiety, or prefer the flexibility of petrol backup. PHEV offers 105-170 km daily electric driving plus 1,000+ km total range.

The PHEV prices (~RM110k Prime, ~RM120k Premium, ~RM130k Premium Plus) are estimates and NOT confirmed. The '~' symbol indicates estimated pricing. Official pricing and specifications will be announced closer to the PHEV launch date. These estimates are based on market analysis and industry expectations. There are NO discounts on PHEV variants as they are new launches.

DC Fast Charging (80 kW): 30% to 80% in approximately 35-40 minutes. AC Home Charging (11 kW): 0% to 100% in about 4.5 hours (Prime 49.52 kWh) or 5.5 hours (Premium 60.22 kWh). AC Standard (6.6 kW): 0% to 100% in about 7.5 hours (Prime) or 9 hours (Premium). Most owners charge overnight at home and wake up to a full battery daily.

Based on owner reviews with 25,000+ km experience: EV Prime (49.52 kWh) achieves 320-345 km in mixed driving, 280-300 km with heavy highway use, 350+ km with eco driving. EV Premium (60.22 kWh) achieves 380-410 km mixed driving, 340-360 km highway, 420+ km eco. Range is very close to WLTP claims. Factors affecting range: driving style, air-con use, speed, terrain, and payload.

Yes! The e.MAS 7 supports home charging via AC up to 11 kW. You can install a dedicated 11 kW wallbox (recommended, fastest home charging) or use the portable charger with standard 3-pin plug (slower, 2.2 kW). Many owners charge overnight at home (off-peak electricity rates save money). Charging from empty to full takes 4.5-5.5 hours with 11 kW wallbox. Home charging is the most convenient and economical option.

EV Prime (RM106,981): 49.52 kWh battery, 345 km range, 0-100 in 7.1s, faux leather seats, 19-inch wheels, basic ADAS. EV Premium (RM123,335): 60.22 kWh battery, 410 km range, 0-100 in 6.9s, premium ultraleather, 16-speaker Flyme Sound system, windshield HUD, enhanced ADAS. Premium costs RM16,354 more but gives 65 km extra range plus premium features. For most users, Prime offers excellent value.

PHEV Prime (~RM110k) vs EV Prime (RM106,981) is roughly RM3k-4k difference. PHEV gives you: 105-170 km daily electric range, 1,000+ km total range with petrol, zero range anxiety, ability to drive anywhere without charging infrastructure, and 4.3 L/100km efficiency when battery depleted. Worth it if you do frequent long trips or lack charging access. EV is better for pure city use with home charging.

For EV variants: Full road tax exemption until 2027, import and excise duty exemptions (already factored into price), eligibility for EV charging infrastructure grants. For PHEV (when launched): Potentially reduced road tax vs conventional cars, possible hybrid incentives. Check with dealers for latest government programs, EV financing schemes from banks, and any state-level incentives. Some employers offer EV purchase subsidies or free workplace charging.

The e.MAS 7's 92.57 score is the HIGHEST for any passenger car tested in ASEAN in 2024, making it the safest tested vehicle in the region. For comparison: Most 5-star cars score 85-89, many popular SUVs score 80-85. The e.MAS 7's exceptional score comes from its rigid CTB battery structure, 7 airbags (Premium), comprehensive ADAS, and advanced safety cage design. It's safer than many European luxury cars.

The e.MAS 7 comes with a comprehensive warranty package: Vehicle warranty: 5 years or 150,000 km (whichever comes first). Battery warranty: 8 years or 180,000 km with capacity retention guarantee. The AEGIS Short Blade LFP battery is engineered to last 1,000,000+ km, significantly outlasting the warranty period. Battery degradation is minimal with LFP chemistry - expect 90%+ capacity after 8 years of normal use.

Yes, absolutely! Malaysia's charging infrastructure has improved significantly in 2025-2026. EV Premium's 410 km range covers KL-Penang (360 km) with buffer. Major highways (PLUS, LPT, ELITE) have DC fast chargers every 80-120 km. Apps like ChargeEV and JomCharge show real-time charger availability. With 80 kW DC charging, you can add 200+ km range in 25-30 minutes during rest stops. Many owners report successful interstate trips. PHEV variants eliminate range anxiety completely.